The modern approach to non-surgical facial aesthetic treatments as a viable alternative to invasive cosmetic surgery is proving ever more popular. Advanced facial aesthetic clinics are now approaching treatments from a three dimensional, more global perspective – focusing on loss of volume together with sagging of the skin, activity of facial muscles and direct treatment to the skin surface. It is a holistic approach, using combination treatments.
For centuries, people have been fighting the natural signs of ageing. Many sorts of potions and remedies were concocted in their battle, but the one thing that remained a constant amongst the changing recipes, was it’s objective – to slow down the ageing process.
When Botox came onto the scene after FDA approval in 2002, the demand for anti-ageing treatments exploded. Botox anti-ageing sessions can cost anywhere from around £199 up to who-knows-what and the treatment is carried out on tens of millions of people per year worldwide. The idea being, that once you inject those wrinkles, the muscles in your face are paralysed, thus reducing the appearance of wrinkles.
Cleverly marketed to women, and leveraging the cultural pressures of eternal youth, the female market was cornered. Today, over 90% of Botox users are now women, although that is starting to swing, since the advent of the ‘Brotox’. Currently, the market for Botox sits at women aged between 45 and 54, but this is where it gets interesting. There is now a growing group of 30-39 year olds that are now receiving Botox treatment. Part of the reason for receiving the treatment early, lies in the belief that it will act as a preventative measure against ageing. Whether or not this can be proved is up for debate, but one thing is almost for sure, they would need to keep having injections, and they are certainly feeling the benefits of slowing down the ageing process.
Many young users feel that by injecting young, they can reduce the would-be wrinkles from becoming deep, rather having to deal with already deep lines in the first place. Because of this attitude towards a preventative approach, most users don’t have a problem with the need to continually inject, but that usually comes after they have been doing, and not before. This can be misleading to those who initially believe that by doing it a bit young, will be the prevention they perceive it to be.
The preventative approach does appear to be a popular way to help slow down the obvious signs of ageing, such as winkles and lines, and certainly does work when used in this sense. What is encouraging, is that Botox treatment on an ongoing basis has no known major side effects, apart from the usual post-treatment soreness!
If you’re looking for a safe and medically accredited professional to consult with, regarding your Botox treatment, then please don’t hesitate to get in contact with us. Or, if you’d like to find out more about our London Botox treatments, please head over to our Botox anti-wrinkle page.